Imogen (Immy) is a designer and visual storyteller who brings brands to life through thoughtful, intentional design. Originally from Sydney, Australia, she now calls Christchurch, New Zealand, home, where the landscapes, culture, and sense of place continually inform her work.

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With over eight years of experience across fashion, beauty, lifestyle, and heritage brands, Immy combines a nomadic spirit with a disciplined, studio-minded approach. She believes that design is more than aesthetics; it is about crafting stories, creating emotional resonance, and building a sense of belonging. Every identity, campaign, and asset she develops reflects this philosophy. Her creative process is guided by curiosity, care, and collaboration. She immerses herself in each brand’s journey, understanding its history, vision, and audience, and she translates that insight into visuals and experiences that are cohesive, meaningful, and enduring. Photography, video, motion, and design are not just tools but ways to tell stories that feel authentic, human, and alive.

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For Immy, every project is an opportunity to blend strategy and creativity, heritage and modernity, and professional polish with personal attention. She believes every brand deserves to feel at home in its market, with its audience, and in the world, and she approaches every piece of work with the care and intentionality that ensures it will.