Collaborating with SABA to strengthen and modernise the brand’s visual identity. Leading the creation of seasonal style guides and templates for the online team, while contributing to broader brand development including tone of voice, prospecting materials and internal documentation. Work included planning and designing sales and marketing assets, producing video content and animated graphics that elevated engagement across digital channels. These efforts supported SABA in achieving its highest sales performance across the APG portfolio for FY22.

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Creative Director: Cameron Peters