Collaborating with Swanndri to bring a fresh creative perspective to a century-old legacy. The Cut from a Different Cloth campaign set the tone, reimagining the brand’s visual language to connect with a new generation while honouring its heritage. The work spanned campaign design, art direction, social storytelling, retail environments and print, weaving a modern edge into an iconic identity.

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Photography: Dean Mackenzie

Videography: Jason from Man in Your Head